Ozon Holdings Plc (OZON)

They are a leading e-commerce platform in the large, fragmented, underpenetrated and growing Russian e-commerce market. Over the years, they have become the most trusted and respected online retailer in the country, according to INFOLine, and their brand has become synonymous with online shopping for their approximately 11.4 million active buyers in Russia in the twelve months ended September 30, 2020. Their mission is to transform the Russian consumer economy by offering the widest selection of products, best value and maximum online shopping convenience among Russian e-commerce companies, while empowering sellers to achieve greater commercial success. They attribute their success to their focus on enhancing the buyer and seller experience, their nationwide logistics infrastructure, which is one of the largest among Russian e-commerce companies, according to INFOLine, and their cutting-edge technology and strong culture of innovation. They connect and facilitate transactions between buyers and sellers on their Marketplace (our “third-party” business), which represented 45% of their gross merchandise value including services (“GMV incl. services”) and 15% of their total revenue in the nine months ended September 30, 2020.

Industry
Retail - Internet & Mobile - Goods And Services

CEO	CFO
Alexander Shulgin	Daniil Fedorov

Alexander Shulgin has served as our key operating subsidiary’s Chief Executive Officer since December 2017. Mr. Shulgin previously worked at Yandex, where he served as Chief Executive Officer of its Russian division from 2014 to 2017 and previously as CFO from 2010 to 2014. Mr. Shulgin earlier held a number of positions at Coca-Cola Hellenic, including as financial director at Coca-Cola Hellenic in Russia. Mr. Shulgin holds a degree in Management from Rostov-on-Don State University. He received the RBC Award for Top Manager by the leading Russian business daily RBC in 2019.

Daniil Fedorov has served as our key operating subsidiary’s Chief Financial Officer since June 2018. Mr. Fedorov joined Ozon in early 2018 as the Head of Corporate Development. From 2012 to 2018, Mr. Fedorov worked in equity research at Goldman Sachs, where he became the Primary Analyst for CEEMEA Transportation, Real Estate and Infrastructure, as well as the Primary Analyst for European Airlines. Prior to joining Goldman Sachs, Mr. Fedorov worked in the Investment Banking Department, M&A at Sberbank CIB and in Fixed Income Research at Renaissance Capital. Mr. Fedorov graduated from the Higher School of Economics in Moscow with a degree in Management in 2011. He completed the Summer Finance School at the London School of Economics and Political Science at the University of London in 2010. In 2020, Mr. Fedorov was nominated in Forbes Russia’s “30 Under 30” list in the management category.

Employees	Founded
13432	1998

Address: Arch. Makariou III, 2-4 Capital Center, 9th floor 1065, Nicosia Cyprus

Telephone: +357 22 360 000

Web page: http://www.ozon.ru

Expected Date	11/24/2020
Status	Priced
Exchange	NASDAQ
Lockup Period Expiration	.Pro
Quiet Period Expiration	.Pro
Old Price Range	-

Share prices ($)

What do you think will happen with the OZON share price after the next 3-6 months? 🔥 (+ 10% or more, flat (+ -10%), -10% or less)

The lead left underwriter: Morgan Stanley

Over the last 12 months Since the beginning of the year

IPOs led by the firm	.Pro
Profitability of conducted IPOs  ?	.Pro
1st day change  ?	.Pro
Change for the first 3 months  ?	.Pro

IPOs led by the firm	.Pro
Profitability of conducted IPOs  ?	.Pro
1st day change  ?	.Pro
Change for the first 3 months  ?	.Pro

Underwriters
Morgan Stanley/ Goldman Sachs/ Citigroup/ UBS Investment Bank/ Sber CIB/ VTB Capital/ RenCap
CO-Managers
-