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Traeger, Inc. (COOK)

Sector - Consumer Discretionary

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Return from IPO

Company News

IPO Profile

About company

Company Logo
Traeger is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbeque. Their Traeger grills are versatile and easy to use, empowering cooks of all skillsets to create delicious meals with a wood-fired flavor that cannot be replicated with gas, charcoal, or electric grills. At the heart of their brand is a passionate and engaged community called the Traegerhood, which includes everyone from casual grillers to competition pitmasters and professional chefs. Their flagship wood pellet grills are connected devices that allow owners to program, monitor, and control their grill through their Traeger app, which is used on more than 1.6 million mobile devices per month. They complement their innovative cooking technologies with a digital library of approximately 1,600 original recipes and Traeger Kitchen Live cooking classes. They also offer consumable products such as wood pellets, rubs, and sauces, that drive recurring revenue. Leveraging their authentic brand and the Traegerhood, they have established an omnichannel distribution strategy led by retailers ranging from Ace Hardware and The Home Depot to Wayfair and Williams Sonoma. They complement this retail channel with direct to consumer sales through their website and Traeger app. They believe this accessibility has fueled their growth: they have increased their sales from $262 million in 2017 to $546 million in 2020, a CAGR of 28%.
Household Appliances - Grills
Jeremy Andrus Dominic Blosil
Employees Founded
700 1987


Address: 1215 E Wilmington Ave., Suite 200 Salt Lake City, Utah 84106

Telephone: (801) 701-7180

Web page:

IPO information

First Trade Date 7/29/2021
Status Priced
Exchange NYSE
Lockup Period Expiration .Pro
Quiet Period Expiration .Pro
Old Price Range
Share prices ($)

Shares & Volumes

Shares Initial (MM) 23.5
Shares Revised (MM) 23.5
Expected offer amount (MM) $399.5
Realized offer amount(MM) $423

Financial Data (last reporting year)

Market Cap (MM) $1998.35
Revenues (MM) $668.56
Net Income (Loss) (MM) $62.61


What do you think will happen with the COOK share price after the next 3-6 months? 🔥 (+ 10% or more, flat (+ -10%), -10% or less)

Number of votes: img
The lead left underwriter: Morgan Stanley

IPOs led by the firm .Pro
Profitability of conducted IPOs  ?  .Pro
1st day change  ?  .Pro
Change for the first 3 months  ?  .Pro
Morgan Stanley/ Jefferies/ Baird/ William Blair/ Credit Suisse/ RBC Capital Markets/ BMO Capital Markets/ Piper Sandler/ Stifel
Telsey Advisory Group/ Academy Securities/ AmeriVet Securities/ Loop Capital Markets/ Ramirez & Co., Inc

Sector: Consumer Discretionary

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