Viant Technology Inc. (DSP)

They are an advertising software company. Their software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Programmatic advertising is rapidly taking market share from traditional ad sales channels, which require more staffing, offer less transparency and involve higher costs to buyers. Their demand side platform (DSP), Adelphic, is an enterprise software platform that is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their advertising across most channels. Through their technology, a marketer can easily buy ads on desktop, mobile, connected TV, linear TV, streaming audio and digital billboards. Their software is designed to make their customers’ lives easier by enabling marketers and their advertising agencies to plan, buy and measure advertising campaigns in a highly automated fashion. They offer an easy-to-use self-service platform that provides customers with transparency and control over their advertising campaigns. Their platform offers customers unique visibility across inventory, allowing them to create customized audience segments and leverage their people-based and strategic partner data to reach target audiences at scale.

Industry
Services - Computer Processing & Data Prep

CEO	CFO
Tim Vanderhook	Larry Madden

Tim Vanderhook has served as our chief executive officer since October 9, 2020 and has served on our board of directors since October 16, 2020 and is expected to serve as chairman of our board of directors upon the completion of this offering. He has served as the chief executive officer and board member of Viant Technology LLC since he co-founded the Viant Technology business in 1999. Mr. Vanderhook’s qualifications to serve on the board of directors include his digital advertising expertise and innovation, and his experience as our chief executive officer for over 20 years, which contributes valuable management and technological expertise to the board’s collective knowledge.

Larry Madden has served as our chief financial officer since October 9, 2020 and has served as the chief financial officer of Viant Technology LLC since September 2012. Before joining Viant Technology LLC, Mr. Madden served as chief financial officer of a number of media and technology companies starting in 1995. Mr. Madden has extensive public company experience, including as chief financial officer of two Nasdaq-listed companies and as a board member of a third Nasdaq-listed company. Mr. Madden started his career at Ernst & Young where he spent nearly eight years. Mr. Madden is a CPA (inactive) and earned an MBA in finance and strategic management from New York University.

Employees	Founded
282	1999

Address: 2722 Michelson Drive, Suite 100 Irvine, CA 92612

Telephone: (949) 861-8888

Web page: http://www.viantinc.com

Expected Date	2/10/2021
Status	Priced
Exchange	NASDAQ
Lockup Period Expiration	.Pro
Quiet Period Expiration	.Pro
Old Price Range	$19.00-$21.00

Share prices ($)

What do you think will happen with the DSP share price after the next 3-6 months? 🔥 (+ 10% or more, flat (+ -10%), -10% or less)

The lead left underwriter: BofA Securities

Over the last 12 months Since the beginning of the year

IPOs led by the firm	.Pro
Profitability of conducted IPOs  ?	.Pro
1st day change  ?	.Pro
Change for the first 3 months  ?	.Pro

IPOs led by the firm	.Pro
Profitability of conducted IPOs  ?	.Pro
1st day change  ?	.Pro
Change for the first 3 months  ?	.Pro

Underwriters
BofA Securities/ UBS Investment Bank
CO-Managers
Canaccord Genuity/ JMP Securities/ Needham & Company/ Raymond James