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Viant Technology Inc. (DSP)

Sector - Technology

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IPO Profile

About company

They are an advertising software company. Their software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Programmatic advertising is rapidly taking market share from traditional ad sales channels, which require more staffing, offer less transparency and involve higher costs to buyers. Their demand side platform (DSP), Adelphic, is an enterprise software platform that is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their advertising across most channels. Through their technology, a marketer can easily buy ads on desktop, mobile, connected TV, linear TV, streaming audio and digital billboards. Their software is designed to make their customers’ lives easier by enabling marketers and their advertising agencies to plan, buy and measure advertising campaigns in a highly automated fashion. They offer an easy-to-use self-service platform that provides customers with transparency and control over their advertising campaigns. Their platform offers customers unique visibility across inventory, allowing them to create customized audience segments and leverage their people-based and strategic partner data to reach target audiences at scale.
Services - Computer Processing & Data Prep
Tim Vanderhook Larry Madden
Employees Founded
282 1999


Address: 2722 Michelson Drive, Suite 100 Irvine, CA 92612

Telephone: (949) 861-8888

Web page:

IPO information

Expected Date 2/10/2021
Status Priced
Exchange NASDAQ
Lockup Period Expiration .Pro
Quiet Period Expiration .Pro
Old Price Range $19.00-$21.00
Share prices ($)

Shares & Volumes

Shares Initial (MM) 7.5
Shares Revised (MM) 10
Expected offer amount (MM) $195.5
Realized offer amount(MM) $250

Financial Data (last reporting year)

Market Cap (MM) $978.8
Revenues (MM) $160.75
Net Income (Loss) (MM) $13.19


What do you think will happen with the DSP share price after the next 3-6 months? 🔥 (+ 10% or more, flat (+ -10%), -10% or less)

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The lead left underwriter: BofA Securities

IPOs led by the firm .Pro
Profitability of conducted IPOs  ?  .Pro
1st day change  ?  .Pro
Change for the first 3 months  ?  .Pro
BofA Securities/ UBS Investment Bank
Canaccord Genuity/ JMP Securities/ Needham & Company/ Raymond James

Sector: Technology

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