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Vital Farms, Inc. (VITL)

Sector - Consumer Staples

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IPO Profile

About company

Vital Farms is an ethical food company that is disrupting the U.S. food system. They have developed a framework that challenges the norms of the incumbent food model and allows them to bring high-quality products from their network of small family farms to a national audience. This framework has enabled them to become the leading U.S. brand of pasture-raised eggs and butter and the second largest U.S. egg brand by retail dollar sales. Their ethics are exemplified by their focus on the humane treatment of farm animals and sustainable farming practices. They believe these standards produce happy hens with varied diets, which produce better eggs. There is a seismic shift in consumer demand for ethically produced, natural, traceable, clean-label, great-tasting and nutritious foods. Supported by a steadfast adherence to the values on which they were founded, they have designed their brand and products to appeal to this consumer movement. Their purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of each of their stakeholders (farmers and suppliers, customers and consumers, communities and the environment, crew members and stockholders).
Russell Diez-Canseco Jason Dale
Employees Founded
161 2007


Address: 3601 South Congress Avenue Suite C100 Austin, Texas 78704

Telephone: (877) 455-3063

Web page:

IPO information

Expected Date 7/31/2020
Status Priced
Exchange NASDAQ
Lockup Period Expiration .Pro
Quiet Period Expiration .Pro
Old Price Range $15.00-$17.00
Share prices ($)

Financial Data (last reporting year)

Market Cap (MM) $783.5
Revenues (MM) $155.4
Net Income (Loss) (MM) $-0.1


What do you think will happen with the VITL share price after the next 3-6 months? 🔥 (+ 10% or more, flat (+ -10%), -10% or less)

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Shares Initial (MM) 7.8
Shares Revised (MM) 9.3
Expected offer amount (MM) $8264.1
Realized offer amount(MM) $204.6
Goldman Sachs/ Morgan Stanley/ Credit Suisse/
Jefferies/ BMO Capital Markets/ Stifel

Sector: Consumer Staples

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