They are one of the fastest growing at scale wineries in the United States. Over the past two years they have grown by approximately 80% in case volume sold, with the sale of over 430,000 cases in 2020. Their growth is fueled by the joint capabilities of their data-driven brand development strategy paired with a true omni-channel distribution network. Since March 2020, they have experienced a significant increase in DTC demand due to changes to consumer behaviors resulting from the various stay-at-home and restaurant restriction orders and other restrictions placed on consumers throughout much of the United States in response to the COVID-19 pandemic. Industry research and steady consumer demand lead management to believe that this is a permanent shift in consumer behavior. For example, a 2021 Sovos report assessing DTC wine shipment data concluded that the boosts in DTC wine purchasing relating to the impacts of COVID-19 will continue once the pandemic ends and may drive continued growth. Though they cannot guarantee that their historical growth rates will be indicative of future growth, they believe their balanced platform is well-suited to gain market share and drive meaningful long-term growth in the approximately $400 billion Alcoholic Beverages market. Winc's mission is to become the leading brand builder within the alcoholic beverages industry through an omni-channel growth platform.