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Yatsen Holding Limited (YSG)

Sector - Consumer Staples

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IPO Profile

About company

Yatsen is a leader in the rapidly evolving China beauty market. Founded in 2016, they have launched three fast-growing, successful color cosmetics and skincare brands: Perfect Diary, Little Ondine, and Abby’s Choice. Together, these three brands served 23.4 million and 23.5 million DTC customers in 2019 and the nine months ended September 30, 2020, respectively. Their first brand, Perfect Diary, became the top color cosmetics brand in China in terms of online retail sales value three years after launch, according to the CIC Report. This success is due to their digitally native DTC business model that is new to China’s beauty industry. Through this model, they focus on deep customer engagement, innovative product development and personalized services. The beauty industry in China has been evolving rapidly. For many Chinese beauty consumers, massive e-commerce platforms such as Tmall, and Vipshop have become default shopping destinations. More recently, disruptive and dynamic social and content platforms such as Weixin, Douyin, Kuaishou, Bilibili and RED have been playing an increasing role in consumers’ discovery and purchase of beauty products. As a result, they saw a significant opportunity to create a disruptive beauty brand, reimagined from the ground up, that partners with these marketing channels and supply chain players in a more integrated and unique way and provides young consumers with a superior experience and an engaging new journey of beauty discovery.
Perfumes, Cosmetics & Other Toilet Preparations
Jinfeng Huang Donghao Yang
Employees Founded
3355 2016


Address: 32-35, 38/F, Poly Midtown Plaza No.23 East Xuanyue Street, Haizhu District Guangzhou 510330 People’s Republic of China

Telephone: +86 20-3837 3543

Web page:

IPO information

Expected Date 11/19/2020
Status Priced
Exchange NYSE
Lockup Period Expiration .Pro
Quiet Period Expiration .Pro
Old Price Range
Share prices ($)

Financial Data (last reporting year)

Market Cap (MM) -
Revenues (MM) $446.4
Net Income (Loss) (MM) $-11.1


What do you think will happen with the YSG share price after the next 3-6 months? 🔥 (+ 10% or more, flat (+ -10%), -10% or less)

Number of votes: img
Shares Initial (MM) 58.8
Shares Revised (MM) 58.75
Expected offer amount (MM) $558.13
Realized offer amount(MM) $616.88
Goldman Sachs/ Morgan Stanley/ CICC
China Renaissance/ FUTU/ Tiger Brokers

Sector: Consumer Staples

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