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Direct Digital Holdings, Llc (DRCT)

Sector - Technology

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IPO Profile

About company

They are an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. Direct Digital Holdings, Inc. is the holding company for the business formed in 2018 by their acquisitions of Huddled Masses, LLC (“Huddled Masses”) and Colossus Media, LLC (“Colossus Media”). Colossus Media operates their proprietary sell-side programmatic platform operating under the trademarked banner of Colossus SSP™ (“Colossus SSP”). Huddled Masses is the platform for the buy-side of their business. In 2020, they acquired Orange142, LLC (“Orange142”) to further bolster their overall programmatic buy-side advertising platform and to enhance their offerings across multiple industry verticals such as travel, healthcare, education, financial services, consumer products, etc. with particular emphasis on small- and mid-sized businesses (which they define as companies with revenue between $5 million and $500 million) transitioning into digital with growing digital media budgets.
Digital Advertising Platform
Employees Founded
52 2018


Address: 1233 West Loop South, Suite 1170 Houston, Tx 77027

Telephone: (832) 402-1051

Web page:

IPO information

First Trade Date 2/11/2022
Status Priced
Exchange NASDAQ
Lockup Period Expiration .Pro
Quiet Period Expiration .Pro
Old Price Range
Share prices ($)

Shares & Volumes

Shares Initial (MM) 2.2
Shares Revised (MM) 2.8
Expected offer amount (MM) $40
Realized offer amount(MM) $15.4

Financial Data (last reporting year)

Market Cap (MM) $91.85
Revenues (MM) $6.6
Net Income (Loss) (MM) $0.1


What do you think will happen with the DRCT share price after the next 3-6 months? 🔥 (+ 10% or more, flat (+ -10%), -10% or less)

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The lead left underwriter: The Benchmark Company

IPOs led by the firm .Pro
Profitability of conducted IPOs  ?  .Pro
1st day change  ?  .Pro
Change for the first 3 months  ?  .Pro
The Benchmark Company/ Roth Capital

Sector: Technology

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