They believe Nu is one of the world’s largest digital banking platforms (based on number of customers), and one of the leading technology companies in the world, with 48.1 million customers across Brazil, Mexico and Colombia as of September 30, 2021. They are building their business based on four core principles: (1) a highly curated customer-centric culture that permeates everything they do; (2) the prioritization of human-centric design across all of their mobile apps, products, services and interactions to create extraordinary customer experiences; (3) the development of advanced proprietary technologies built from the ground up by some of the best talent from around the world; and (4) the utilization and optimization of data science and powerful proprietary models that support every aspect of their business. They combine these to create a self-reinforcing business model that they believe enables them to serve their ecosystem of customers and partners more effectively as they grow to generate significant impact to their stakeholders and sustainable competitive advantages in the marketplace. As of September 30, 2021, they had 48.1 million customers, including approximately 28% of the population of Brazil aged 15 and above. They were also ranked as the #1 Bank in Brazil by Forbes for each of the past three years, the #1 Digital Banking App in the World by Pymnts.com in 2021, and Latin America’s Best Bank and Best Digital Bank by Euromoney in 2021.