About company
Their platform is anchored by Oura Ring, the world’s smallest smart ring. It’s an always-on health intelligence platform on your finger.Their mission is to empower people to live healthier, longer.More than a decade ago in Finland, ŌURA began with a simple but ambitious idea: that they could help people understand their bodies well enough to improve and change the trajectory of their health, not just track it. They saw a need for technology that could accurately reveal how the body responds to the demands of everyday life. Not another screen competing for attention, but a seamless way to make what matters most more visible. That belief led them to pioneer the smart ring, bringing continuous health insights into daily life. From the beginning, their ambition extended beyond the ring. They set out to transform personal health by empowering people to recognize meaningful changes earlier, make more informed decisions, and improve long-term health outcomes.Today, many people lack visibility into how their daily choices shape their long-term health. Care is often reactive, stepping in after something goes wrong. As a result, health outcomes remain challenged and chronic conditions continue to rise. They believe improving outcomes requires a shift from treatment-based care to proactive care that is personal, continuous, and data-informed. Health happens between doctor’s visits—in the daily habits they build and the small deviations from baseline that become larger over time. Advances in wearable technology and artificial intelligence (“AI”) now make that future possible by translating long-term physiological data into predictive insights and actionable guidance so people can understand their bodies, respond earlier, and live better for longer.Their BusinessOura is an always-on health intelligence platform designed to transform how people understand and manage their health in everyday life. Oura was built to give the body a voice—translating physiological signals across sleep, activity, readiness, stress, heart health, metabolic health, and women’s health into more than 50 metrics and predictive insights. In the third quarter of fiscal 2026, Paid Members wore Oura Ring for a median of approximately 23 hours per day, enabling continuous data capture that can help their members understand their bodies, recognize patterns early, and act with greater intention and precision. Health is personal, and members come to Oura at different stages of their journey—whether building habits to support sustainable weight loss, tracking response to treatment, optimizing training and recovery, or monitoring heart health for longevity. Many arrive with a specific need but expand their use over time as their priorities evolve. Oura is not a point solution for one season of life — it is a long-term health companion that links each health chapter into a unified, longitudinal experience, carrying forward what it has learned and building deeper trust over time.
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Industry
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Electronic Computers
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Employees
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Founded
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1350
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2013
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